Reflective Practice Research Proposal Example | Topics and Well Written Essays - 500 words

Reflective Practice - Research Proposal Example A brief survey of the literature shows that the methodology, results and reportage of reflective practices vary and are highly interdependent. This project will survey the available literature as extensively as possible, categorize the different aspects of the practices, methodologies, and reported outcomes and attempt to extract a general understanding of what works and what does not work and why. From the results of this intensive survey of the literature we should be able to come to some conclusions concerning reflective practices. From these conclusions we can identify any elements which may be missing in the body of literature which might suggest directions for future study. In addition, we expect to be able to create a template of sorts to aid teachers in developing and documenting reflective practice in order to make this process easier and more useful. This will include a synthesized description of the role of the reflective practitioner in education, an informative chart showing reflective practice strategies, the benefits and problems or disadvantages of each plus an analysis of various instruments/tools used to exercise reflective practice. Many textbooks have described and analyzed reflective practices, and there have been some influential texts which concentrated only upon this subject, such as those of Osterman, K., & Kottkamp, R. (2004) and York-Barr, J., Sommers, W., Ghere, G., & Montie, J. (2005). However, there needs to be ongoing study of these practices in order to have continuous evaluation and ongoing availability of current information. One major purpose projects like this can serve is to filter the available literature and offer some guidance to those who wish to read more about reflective practices. An initial search on survey overview of reflective practice in education resulted in, at the least with the exclusion

Marketing Management. Fast food Assignment Example | Topics and Well Written Essays - 1750 words

Marketing Management. Fast food - Assignment Example In Canada fast food restaurant include Boston Pizza, Tim Horton and Swiss Chalet. In the UK fast food restaurants include included Easy Pizza, and Pizza Express. In this market the restaurant form chains which are in most cases centrally controlled, this restaurants have been criticised in the past that excess consumption of these foods will lead to obesity, the direct advertisements to children, the reduction of local cuisines and their lack to provide employment. Consumer behaviour is changing and the fast food industry is loosing market share to other restaurants that produce expensive meals to consumers, also the campaign against the consumption of these fast foods has led to a decrease in consumption. Advertising in the fast food restaurant is through television commercials, the print media, billboards and events sponsoring. Recently this food restaurant are now changing to internet advertising due to increased criticisms on television and media, Branding includes clothing, direct signs and posters. McDonald has sponsored the Olympic Games, FIFA world cup and NASCAR teams. Advertising plays a major role in marketing a product; advertising informs consumers on existing products, communicates the information about a product, stimulates the distribution of a product, increases product usage and finally builds brand preferences and loyalty through constant and consistent promotional campaigns. Fast food advertising in 2001 amounted to 635 million dollars for McDonald, 298 million dollars for Burger King, 179 million dollars for Tacos Bell and 148 million dollars for Pizza Hut. (http://www.ijbnpa.org/content/pdf/1479-5868-1-3.pdf) According to the fast food industry statistics the fast food industry is losing popularity due the constant campaigns, the campaigns are usually based on the fact that the food they produce cause obesity, the advertisement of junk food to children and this has led to countries introducing strict limitation on fast food advertisement and this has made them to advertise through the internet as an alternative to reach their customers. We there fore analyse the MacDonald restaurant to view their strategic planning on market throughout its historical development from a small restaurant to a multinational restaurant. Mc Donald Fast Food Restaurant. Mc Donald is the largest fast food restaurant in the world. It has dominated the American market and the rest of the world. The restaurant has many branches all over the world and they are similar in their services, staff uniform, menu, packaging and services with a smile. The principle of this restaurant is efficiency, calculability, uniformity and control through automation. It was founded in 1940 by Dick and Mac McDonald. This company has branches in 199 countries and serves close to 5 million customers dairy. In 2005 report, the company had a total of 45,777 employees, in the same year total revenue amounted to 20.466 billion US dollars and the net income to the restaurant amounted to 2.602 billion US dollars. The volume of food used every year are 32,000 tonnes of beef, 21,500 tonnes of chicken, 100 million eggs and 7,250 tonnes of cheese just to mention a few. Mc Donald and Dick ventured into the food business in 1937 by opening a hotdog stand in Arcadia California, they later expanded their business and in 1940